Why surface design may be hitting its stride in Dubai

From investment in new products to buoyance in the market, suppliers of fine flooring, fabrics, wallpapers, and ceiling tiles, are enjoying a well-deserved moment in the sun.

While surfaces can often be an overlooked part of the project, it is hard to underestimate their importance to the look and feel of the overall finish.

Interior designers clearly recognise this because high-profile suppliers are launching new products in the GCC to capitalise on demand and offer the make some irresistible items. Spanish architectural surfaces company Cosentino, for example, has rolled out a six-strong range of faux marble and stone coverings. The Dekton Stonika Collection hits the markets this month and is supposedly the company’s most advanced range of products to date.

Meanwhile, Swedish manufacturer of high-end woven vinyl tiles and carpets, Bolon, is increasing its portfolio of products in the region. We can expect to see an exciting tie-up with Italian fashion retailer Missoni Home in the near future in a move the company says is “unlike” anything it has ever worked on before.

Another company buoyed by demand for surfaces is Dubai-based BSH Walls & Floors. Earlier this year, the business opened its design centre to create a space for interior designers and architects to experiment with hundreds of products from wallpaper, carpets, digital wallcoverings, wooden flooring, and hand-tufted rugs. Due to the initial success of the scheme, the company’s managing director, Ali Nikzad, plans to roll out the design centre concept across the GCC in 2020.

Surface suppliers in the Middle East – and beyond – are clearing finding joy in the Middle East at a time when market demands and dynamics are shifting significantly. Savvy changes and new product launches suggest investment in the industry is coming a time when many businesses see clear opportunities for growth in the sumptuous surface market.


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